| Market & Consumer Insight |
- Demand estimation/ forecasting
- New product development
- Brand performance tracking
- Advertising & Promotion Evaluation
- Brand share tracking
|
- Price sensitivity modelling
- Customer satisfaction measurement
- Trade performance audit
- Market Analytics
- Industry studies
|
| Offshore Research Support Services |
- Data Preparation
- Data entry, cleaning and coding
- Open ended response coding
- Data tabulation
|
- Survey programming & hosting
- Statistical testing
- Multivariate analysis
- Data mining
|