Rapid rise of online shopping has become both a market opportunity as well as a threat to existing distribution models. Hence, it has become imperative to track shopping preference of consumers in several product categories including apparel, footwear and home improvement products. Consumer panels become an important source of insight that is proving to be critical for smart marketing decision-making.
Market Pulse is building and maintaining focused consumer panels for lifestyle products. A hybrid methodology spanning in-person selection and interviewing, telephonic and online purchase data collection has emerged as the most effective way to identify trends accurately.
Market Pulse is now deploying mobile apps to engage with consumers and conduct research in an unobtrusive manner. Research is being conducted for apparel brands, fashion accessories, retail chains, footwear, cosmetics and fitness products. Research topics that are being probed continuously are mentioned below.