shareTRACK: Market Pulse Retail Audit Framework India is a large country both in terms of expanse and population. Absence of modern retailing has meant that distribution networks comprise a large number of small retailers in both urban and rural areas. The distribution spread can best be illustrated by the number of retailers present in each urban agglomeration. For example, the metropolitan cities having a population of more than 15 million have more than 20,000 retailers of mobile SIM cards; 60% of them would also be retailing mobile handsets. There are approximately 3000 urban agglomerations in India.

Combine this expanse with intense competition and you have an extremely challenging landscape for any marketer. It is this market scenario that Market Pulse has mastered over the last 10 years. The firm's retail research covers more than 10000 retailers every month across 220 towns. Both syndicated and customized research reports are offered by Market Pulse.

The basic framework provides the following information to clients on a periodic basis.

• Market share
• Distributor performance metrics
• Trade MIS related to prevalent schemes
• Reach & footprint share of in-shop merchandising, indicating relative visibility at the retail stores
• Relative popularity of different products and services
• Relative popularity of consumer offers

Market Pulse retail audits are extensive, as they cover high growth markets such as city outskirts and all town classes. The sampling methodology and reliable field operations result in true to universe and homogenous trends.

Distributor level audits have been initiated for greater actionable value. All trends and spikes in sales and market shares are explained to the distributor level, even with samples of 30 multi-brand outlets.

The panel-based results have been validated by census operations on numerous occasions. Panel selection and maintenance are done using proprietary tools; these ensure greater data reliability.

Please write to info@marketpulseindia.com to learn more about how Market Pulse’s retail audit can help your organization.