Globalization and easy access to technology have resulted in brand equity playing a critical role in a company’s success. Coroporations around the world invest millions of dollars in marketing campaigns to build their brands. Their effectiveness and return on investment needs to be measured scientifically and systematically. Market Pulse plays an important role in such brand research, thereby helping companies, particularly in the services domain, to stay ahead of competition.

Market Pulse Service Brand Performance Tracking

In India, the services sector of the economy has been growing at a rapid clip and now, contributes close to 60% of the country’s GDP. While brand awareness is an important factor, peer reviews constitute a more important factor influencing brand selection. Market Pulse has developed indicators that also measure strength of word-of-mouth accurately.

Customer Satisfaction Measurement

Market Pulse has vast experience in developing and maintaining large consumer panels. Test and control groups help in isolating effects of different elements of a marketing campaign; these could range from direct marketing to print advertising. These consumer panels have helped clients save million of dollars, in addition to understanding purchase and other behaviour trends.

Consumer Segmentation & Positioning Research

Market Pulse employs both qualitative and quantitative research to identify consumer segmentation and positioning gaps in the market. Market Pulse research has helped clients to segment new markets such as primary education and broadband Internet. Positioning platforms have been developed for consumer product brands as well as mobile handsets.

Market Pulse Value Proposition

Market Pulse approaches every research assignment as an opportunity to add strategic value to clients’ marketing strategy. Robust sampling and indicators that are relevant in the Indian market make serveTRACK a reliable framework to measure brand performances.

Please write to info@marketpulseindia.com to learn more about how Market Pulse’s brand research can help your organization.