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Retail Performance Tracks » DTH
Introduction
The DTH user base has crossed the 20 million mark in India. In the year 2009 alone, 9 million subscribers were added. The new DTH connections are primarily sold through multi brand retail outlets.
In this scenario, Market Pulse has launched a retail performance track for DTH brands. This research captures the performance of service providers in terms of market shares and brand visibility at the retail level.
This syndicated track enables the service providers and other industry stakeholders to measure the retail performance of various DTH brands in a cost effective manner.
Research Framework
Step 1: Exhaustive census survey was conducted to identify all DTH retail outlets in the cities under study. 12000 such outlets have been identified in the 27 cities under study.
Step 2: A panel of multi brand outlets was selected from the universe, from which we collect sales figures and information on a monthly basis
Step 3: The panel is refreshed to the extent of 2-3 % every month
Report Contents
1. Brand Performance
- Retail Penetration
- Share of gross additions
- Weak and strong performance areas for different brands
- Key performance indices for various brands
- Specific action plan for each brand to increase market share
- Recharge penetration
- Value share of recharges
2. Merchandising Pattern
- Reach of in shop merchandising
- Foot print share (share of various brands in the total merchandised area)
3. Retailer feedback
- Brand Preferences of retailers and reasons for preference
- Retailer service satisfaction
- Trade schemes and consumer offers
4. Modern Retail Insights
- Insights into the brand performance in modern retail outlets
For more information, email info@marketpulseindia.com.
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