The Annual Market Performance Report 2015 - 16

Stationery Market in India

Literacy rate continues to increase in India andnumber of kids enrolling for play school is growing at a significant rate. Consumer preferences are also changing from inexpensive to quality stationery products.

Inspite of increasing usage of computers and mobile phone, demand for some office stationery continues to grow; however, the same is closely linked to economic activity in India.

Market Pulse, the pioneer and leader in Stationery Products Retail Performance Research in India, has always striven to monitor new developments and innovations in this category. This report encapsulates the changing retail dynamics for all key categories in an incisive and accurate manner.

The Annual Market Performance Report is based on 12 months sales data obtained through our syndicated retail research.

Contents of the report are as below:

  • Retail market size and structure (2015)
  • Retail performance of key players
  • Distribution performance metrics for all key players
  • Marketing initiatives including prominent trade schemes and consumer offers for major brands
  • Seasonality in sales pattern
 

Product Coverage

  • Writing instruments
    • Pens & Pencils
  • Scholastic range
    • Notebooks & Geometry boxes
  • Art instruments
    • Color pencils, Crayons, Sketch pens, Acrylic colors, Poster colors & Water colors
  • Office stationery
    • Markers, Highlighters & Glue sticks
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