== RETAIL PERFORMANCE EVALUATION & AUDIT ==

Leading mobile service providers have commissioned Market Pulse to conduct a monthly survey to track retail performance of pre-paid mobile SIMs.

Research Design: Stock audit & primary survey among a panel of 5000 retailers in more than 150 cities of 7 circles (different geographical regions) is conducted every month. The panel is drawn from the universe of multi-brand retail outlets, that sell mobile SIMs.

Client Benefit: Market Pulse research reports are an integral part of the sales and marketing planning process of 4 of the 6 leading mobile service providers.

== BRAND PERFORMANCE RESEARCH ==

India’s Leading Broadband Internet Provider has commissioned our firm to carry out a quarterly research to track their brand performance.

Research Design: Primary survey with a sample of 1200 in 6 metro cities is conducted every quarter. The sample includes current users and those who intend to adopt broadband Internet service at home or business.

Client Benefit: Important cues for enhancing the competitiveness of their brand are generated every quarter.

A Leading Mobile Service Provider commissioned our firm to carry out a quarterly brand performance track, in Western India.

Research Design: Primary research involving more than 600 face-to-face structured interviews were conducted in 9 towns. The sample was stratified to include prepaid & postpaid subscribers as well as intenders for both mobile telephony and fixed wireless service.

Client Benefit: Market Pulse research report became an important input for marketing strategy.

== SERVICE AUDIT THROUGH A MYSTERY SHOPPER PROGRAM ==

A leading mobile service provider commissioned Market Pulse to study the retail dynamics influencing off-take of their SIMs.

Research Design: A team of 12 mystery shoppers in 6 cities across North India were employed and a sample of 300 retail stores were covered.

Client Benefit: Market Pulse research inputs helped focus on suitable products in addition to identifying the preferred trade practices.

A Leading Mobile Service Provider commissioned Market Pulse to benchmark the service of their exclusive stores against competition.

Research Design: A team of 4 mystery shoppers visited 120 stores across 6 cities in Western India.

Client Benefit: Market Pulse research helped identify service gaps with respect to store tangibles, quality of personnel and processes, thereby strengthening the role of this sales and service channel.

== CUSTOMER SATISFACTION MEASUREMENT ==

A regional mobile service provider commissioned Market Pulse to benchmark their service against that of competition.

Research Design: Structured face-to-face interviews with a sample of more than 1200 customers in 6 cities in northern India. The sample was stratified to include prepaid & postpaid customers, as well as different socio-economic segments.

Market Pulse research report played a key role in improving service Levels.

Telecom Regulatory Authority of India has commissioned Market Pulse to benchmark the service of mobile, broadband & fixed line service providers, in the Western Region.

Research Design: Structured face-to-face, telephonic and Web-based interviews with a sample of more than 50,000 customers in 4 circles of Western India. The sample has been stratified to include prepaid & postpaid customers, as well as different socio-economic segments

Client Benefit: Market Pulse research report has played a key role in benchmarking telecom services of operators.

A reputed European telecom major commissioned Market Pulse to conduct a Customer Satisfaction Research Study for EPABXs.

Research Design: Primary research, involving almost 1000 face-to-face interviews with decision-makers and users in large corporate organizations, was carried out in 8 cities.

Client Benefit: Market Pulse helped benchmark their sales/ after-sales service and evolve an effective customer service strategy

== CONSUMER INSIGHT ==

Market Pulse has launched the single largest consumer research study in the mobile domain, to track emerging subscriber profile, their preferences and churn patterns.

Research Design: More than 9500 new mobile subscribers are being identified every quarter and interviewed, across 60 cities in 20 telecom circles.

Market Pulse research report is fast becoming the most authentic input for any marketing strategy for prepaid mobile connections.

A leading Internet company commissioned Market Pulse to carry out a research to help boost the usage of WiFi Internet usage.

Research Design: Primary research involving more than 500 face-to-face and online interviews was conducted in 5 metropolitan cities. The sample included current users and those who intend to access Internet via WiFi

Market Pulse provided the client with numerous cues for increasing the market for WiFi Internet Access as well as Hot Spots with adequate market potential.