== BRAND RESEARCH ==

One of the largest US food companies commissioned Market Pulse to track the salience of 10 macro-snack brands among consumers for a period of 3 years.

Research Design: Stratified, systematic random sampling was employed to interview 1200 consumers (every quarter) in Delhi and Mumbai

Client Benefit: Continuous stream of marketing and advertising inputs for the client. Gauged effectiveness of an ongoing consumer promotion and helped client in defining new target segments as well as media strategy.

== PANEL RESEARCH ==

A Fortune 100 company and one of the largest in India commissioned Market Pulse to track effectiveness of a direct marketing programme.

Research Design: Customized panels of consumers were set up for this purpose. Test group statistics were tracked against control group performance to isolate impact of the program.

Client Benefit: Continuous stream of marketing inputs for the client, helped fine-tune their consumer contact program.

== PRODUCT DEVELOPMENT RESEARCH ==

A Fortune 100 company and one of the largest in India commissioned Market Pulse to obtain pre-launch consumer feedback on more than 50 products over a 3 year period.

Research Design: Central location tests were carried out where the consumers tasted the products and rated the same on a set of products, using semantic differential scales. The product ratings, purchase likelihood and past adoption history of new food products was used, to establish market potential.

Client Benefit: Client was able to successfully identify potential winners from the large number of products being tested.