== RETAIL PERFORMANCE EVALUATION & AUDIT ==

A majority of India’s leading companies engaged in building electricals (lighting, wiring accessories, fans and house-wires) are purchasing syndicated research reports of Market Pulse to track their brand performance in the retail market.

Research Design: Stock audit & primary survey among a panel of 2500 retailers in 25 cities is conducted every quarter. The panel is drawn from the universe of multi-brand retail outlets that sell building electricals.

Client Benefit: Market Pulse research reports have become industry benchmarks and are now an integral part of the sales and marketing planning functions.

== MARKET ASSESSMENT ==

A South Korean major needed a suitable product and distribution strategy for their range of solid surfaces, used in construction.

Research Design: Market Pulse conducted a trade and influencer survey in 10 cities; in addition, a competition scan was carried out and primary feedback was obtained from the end-users.

Client Benefit: An effective product-pricing-distribution strategy for the multinational corporation was developed.

== BRAND RESEARCH ==

A leading cement company of North India, wanted to determine the competitiveness of their premium brand.

Research Design: Primary research among cement dealers, builders and end-consumers who had just completed their house construction, was carried out.

Client Benefit: On the basis of our research report, the client forged a successful brand strategy encompassing distribution, advertising and product pricing.