== DEMAND FORECASTING ==

A large South Korean Car Manufacturer wanted a demand forecast for all passenger car segments over a time frame of 5 -10 years, to establish the basis for capacity expansion involving an outlay of US $ 250 million.

Research Design: A consumer survey in 12 cities among a sample of 2400 car owners and 300 two-wheeler owners, was conducted. Twelve focus group discussions and 50 in-depth interviews were initially used for gaining consumer insight.

Client Benefit: Client successfully scaled up production to meet the growing demand.

A leading German manufacturer of automobile electricals, wanted to estimate the demand potential and map competitive scenario in the market for lamps and electrical equipment used in different vehicle segments.

Research Design: Market Pulse research team carried out structured interviews with 200 players in distribution and manufacturing as well as 1500 consumers; separately, an analysis of data from secondary sources was done to augment the research and establish reliability of primary data.

Client Benefit: Client decided to focus on the mid-priced car segment and 2-wheeler spares market.

== CUSTOMER SATISFACTION MEASUREMENT ==

A leading Japanese car manufacturer commissioned Market Pulse to carry out a sales service customer satisfaction in 16 research centres across India for 2 years.

Research Design: Telephonic research in 16 cities among a sample of 650 recent car owners was conducted on a quarterly basis.

Client Benefit: The client was able to strengthen its dealer network and sales service being provided to its customers

== PRODUCT DEVELOPMENT RESEARCH ==

A leading Japanese car manufacturer commissioned Market Pulse to identify design gaps, perceived by the Indian consumers.

Research Design: Market Pulse research team conducted focus group discussions and interviews in a central location format. The respondents were identified through listing surveys and databases obtained from car showrooms. More than 3000 car owners were called upon during the identification process.

Client Benefit: Critical cues for product development were generated.