Market Pulse is an entrepreneurial journey that started with 2 people more than 20 years ago, when the Indian economy was starting to open up to the world. We have seen the middle class prosper, the retail landscape change and the Indian economy grow manifold over the last 2 decades.
The firm has grown steadily to a 200-people strong marketing research company with a national footprint. Almost 150 Market Pulse field executives visit 20,000 retail outlets every month. They record sales data pertaining to more than 10,000 SKUs/models of 40 product categories. The research team is not only generating but crunching ‘big data’.
The entire organization is wired to deliver data of the highest quality. Zero tolerance for errors is a way of life here, be it data collection, processing, analysis or reporting. Proprietary tools such as the panel monitor and a retailer relationship programme ensure robustness of data.
Market Pulse is harnessing technology to redefine the market research paradigm. Some of the measures undertaken in this direction include 100% migration to mobile tablet-based data capture, cloud-based data analysis, storage and report sharing and online panel based research.
Market Pulse is unique in the way it focusses on adding value to the Clients’ business. Senior management and the research team work tirelessly to glean valuable market insight in every research assignment. Extensive domain knowledge and the latest analysis as well as data visualization techniques are leveraged for this purpose. Thus, it does not come as a surprise that a growing roster of clients including both large multinational corporations and fast growing Indian companies trust Market Pulse for strategic decision-making. The roster has 40 clients and we are counting!
Market Pulse has gathered experience and domain knowledge in a number of sectors, over the last 2 decades.